Zippo Store Opens in Las Vegas Next Month
Next month Zippo will launch its first US-based retail stores at some of the Las Vegas Strip’s most iconic destinations, the Luxor Hotel and Casino (opening in early May) and the MGM Grand Hotel and Casino (opening in late summer). After continuous success with their 14 concept store locations in China, Zippo is bringing the full retail concept to the United States. The new stores are a joint project of Zippo, its distributor in the travel retail market, Sourcing Network International (SNI), Luxor and MGM Grand. CITRA Inc., Zippo's global Duty Free and Travel Retail representative, will be supervising this new endeavor. “Casinos represent an untouched, yet promising retail medium for Zippo, especially considering that Zippo windproof lighters in the luck and gambling category are perennial best sellers,” said Mark Paup, Zippo Vice-president of Sales and Marketing in a news release sent to WESB. “Today, Zippo is more than lighters and has become a sought-after lifestyle brand. ...
