Virtual Zippo Marks 10 Million Downloads

After 19 months in the iTunes App Store, the Virtual Zippo Lighter, developed by skyrockit, is ubiquitous with iPhone & iPod users -- recently surpassing 10 million downloads. To commemorate this, and the Virtual Zippo Lighter's position as most popular branded app to date, Zippo and skyrockit are introducing exciting new features for the app. Users can now purchase premium, licensed skins in app as well as a host of additional upgrades.

Since its introduction into the iTunes App Store, the Virtual Zippo Lighter, which brings the look and feel of Bradford Pa.-based Zippo's iconic lighter to the iPhone, has remained in the Top 10 Free Lifestyle apps.

Judging by the Zippo lighter's storied history in the world of music, it is quite clear that this electronic flame is no one-hit wonder. Recently, the rock band Maroon 5 interrupted their concert mid-song to invite a young girl on stage where she proudly raised her iPhone into the air and waved her Virtual Zippo Lighter to an enraptured audience.

"Do you see? She has a flame, she has a lighter but it's on her iPhone," affirmed lead singer Adam Levine to the crowds below. A video of the endearing cameo can be found here http://bit.ly/ZippoLive.

The Virtual Zippo Lighter is popular around the globe, ranking in the Top 20 iPhone apps of all time, according to Comscore, and has been profiled in publications including AdAge, Wired and MediaPost. It opens with a flick of the wrist and lights with a turn of the flint wheel and the truly windproof flame sways as the device is moved back and forth. For those moments when the iconic Zippo lighter isn't accessible, the Virtual Zippo Lighter allows fans to experience the famous "Zippo Moment" for free, by holding their cell phones aloft and swaying to power ballads at concerts.

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