Merchantile Opens at New Location;
Santa Claus to Visit After Friday's Parade

The Main Street Mercantile is set to open today at its new location at 45 Main Street in downtown Bradford, and Santa Claus will visit the store following the Cruisin' Into Christmas parade on Friday.

The Mercantile was recently acquired by local developer, Todd Hennard, and is operated as a small business incubator program. Incubator programs help businesses grow and develop without business owners taking on the full responsibility of a small business operation. The Mercantile currently houses more that 60 individual businesses that offer such items as antiques, artwork, photography, home décor, primitive décor, old fashioned candy, jewelry, floral arrangements and candles. Additionally a book store is set to be opened soon on the second floor of the building.

As part of the Cruisin’ Into Christmas parade on Friday, November 18, Santa Claus will make a special visit to the Mercantile, which will be open until 7 p.m.

The Mercantile began more than six years ago. It was initiated by the Downtown Bradford Revitalization Corporation as an initiative to provide retail development in the City of Bradford’s downtown historic district. The new location will provide more space for business expansion and development while still remaining a key component of the overall retail development in the downtown area.

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