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Tuesday, July 2, 2013

Zippo Named a Top 'Americana' Brand

Zippo, a brand long known for wearing its patriotism on its sleeve, was today named one of the top ‘Americana’ brands. Maker of the world famous windproof pocket lighter, Zippo has been an American icon since WWII when the company ceased production of lighters for consumer markets and dedicated all manufacturing to the U.S. military.

Over the years, Zippo has produced countless lighters with the Americana theme and they are always strong sellers. In fact, the single most popular image reproduced on the windproof lighter is the Statue of Liberty. The patriotic history of Zippo Manufacturing Company is the story of its people, from the founder, George G. Blaisdell, to the many Zippo employees, customers, and collectors who have played a part in its 80-year history.

Everyone has a Zippo story. It's an attitude, a lifestyle -- it's an American icon, like a July 4th backyard barbeque,” said Greg Booth, President and Chief Executive Officer, Zippo Manufacturing Company. “We’re honored to be on this list and I know Zippo founder George G. Blaisdell would say the same. Mr. Blaisdell was a very proud American and many times he said that he was privileged to pay his Federal taxes because he felt that the United States was such a great country.”

Zippo weighed in at number seven on the list, boasting a 93 percent score (out of 100) on a scale representing consumers' emotional engagement expectations. The survey of 4,500 consumers was conducted by a New York-based branding researching firm, Brand Keys.* >Zippo embodies American pride not only in its design and manufacturing, but also through partnerships with companies and brands that share its patriotic values. More than half of the brands on the list have worked with Zippo at one point in time, including Jeep, which topped the ‘patriotic top 25 list.’ In 2011, West Coast Customs produced a custom Zippo Jeep. Zippo has also produced a variety of Jeep licensed lighters at throughout the last 25 years. Harley-Davidson Motor Company, ranked 13, is currently Zippo’s number one licensed brand.
http://brandkeys.blogspot.com/2013/07/which-brands-are-most-patriotic.html

 

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