Zippo Sues E-Cigarette Subsidiary for
"Despite our attempts to resolve this matter amicably, Zippo has been compelled to seek the Court's assistance to protect our BLU trademarks," said Zippo President and CEO Gregory Booth. "Zippo is instantly recognizable because we have long understood the value of our brand and the need to vigorously protect it against use by others. Our BLU trademarks are similarly valuable and will be similarly protected."
Zippo's trademark infringement claim came in response to LOEC seeking a declaratory judgment of noninfringement. Zippo is represented by attorneys from Squire Sanders (US) LLP in Palo Alto and Los Angeles, CA.LOEC, Inc. v. ZippMark, Inc., and Zippo Mfg. Co., Civil Action No. 2:14-cv-02596-RGK-FFM.