Court Rules in Zippo's Favor

A court in Germany has said a company cannot use the “blu” brand name for its e-cigarettes because Zippo already owns the BLU® trademark.

The preliminary injunction against Cygnet UK Trading Ltd. prevents the company, which is a subsidiary of cigarette maker Lorillard, from using the brand name for e-cigarettes sold in Germany. Zippo has started proceedings to oppose applications to register, or cancel trademark registrations, for the blu e-cigarette brand in Canada, Mexico and the European Union. Sweden already rejected Lorillard’s application.

In May Zippo sued Lorillard subsidiary LOEC for trademark infringement in the United States. A trial is scheduled for April of next year.

Zippo President and CEO Greg Booth says he is very pleased that the German Court affirmed the company’s legal rights to their intellectual property. He adds that Zippo is working vigorously to protect all of its trademarks – worldwide – from any misuse.

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