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Friday, August 29, 2014

Hershey's Introduces New Logo

Hershey’s has unveiled a new corporate logo that features an updated version of one of its most famous products.

The new logo has adds a new version of a Hershey’s Kiss at the end of the company’s name and is part of what they are calling a “disciplined identity system” designed to provide more consistency.

The new logo will appear on the back of packaging where the company’s name is printed.

Hershey’s generates more than $7 billion a year in sales.

Photo provided by The Hershey Company

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