When selecting Certificate of Excellence winners, TripAdvisor uses a proprietary algorithm to determine the honorees that take into account the quality, quantity and recency of reviews and opinions submitted by travelers on TripAdvisor over a 12-month period as well as business’s tenure and ranking on the Popularity Index on the site. To qualify, a business must maintain an overall TripAdvisor bubble rating of at least four out of five, have a minimum number of reviews and must have been listed on TripAdvisor for at least 12 months.
“Winning the TripAdvisor Certificate of Excellence is a true source of pride for the entire team at the Zippo/Case Museum. We appreciate our guests that took the time to complete a review of our Museum on TripAdvisor,” said Kathleen Jones, retail marketing manager at Zippo. “There is no greater seal of approval than being recognized by one’s customers. With the TripAdvisor Certificate of Excellence based on customer reviews, the accolade is a remarkable vote of confidence to our business and our continued commitment to excellence.”
"TripAdvisor is pleased to honor exceptional hospitality businesses that have received consistent praise and recognition by travelers on the site,” said Marc Charron president of TripAdvisor for Business. “By putting a spotlight on businesses that are focused on delivering great service to customers, TripAdvisor not only helps drive increasing hospitality standards around the world, it also gives businesses both large and small the ability to shine.”