United Way Unveils Video

The United Way of the Bradford Area has announced that the 2008 campaign video, “We ALL Win”, is currently available for viewing on the organization’s website, www.uwbanews.org.

“The video is a promotional tool that is used annually at the various employee presentations that (we) conduct throughout the four-month solicitation process,” says Assistant Director Mandi Wilton Davis. “Typically it is only available for viewing to the employees at the local businesses and companies which allow us to make a formal presentation to the workforce.

“This is an excellent opportunity for not just the donors who may not ordinarily see the video, but for the community at large,” says Davis.

The project was produced locally within the United Way office, with special assistance from the agencies and programs which receive United Way funding.

“The directors and volunteers of the agencies were very gracious in sending me photographs,” says Davis, “as well as completing the marketing materials sent to them over the summer months. It was all very useful, and it just shows the collaboration between those agencies and the United Way.

“We’re very proud of the strong relationships we hold with those representatives.”

With the video being produced internally, Executive Director Kristen Luther says the community is benefiting from the operational funds that are being saved.

“We take great pride in knowing and promoting that our organization is well below the standard operational expense percentage set for non-profits, and our donors can take pride in the fact that we’re being very proactive when it comes to such expenses,” Luther said. The United Way announced last week that 20% of the $375,000 goal has been raised thus far.

“Although we’re very proud with the percentage at which we stand to date,” says Davis, “we want to emphasize that we’re (United Way, funded agencies and donors) making an impact in the Bradford community. With that, we all win.”