Zippo in Alliance with New Jersey Nets
Zippo, maker of the world famous windproof lighter with the Lifetime Guarantee, proudly announces that it has formed a multi-faceted sponsorship alliance with New Jersey NETS Basketball. As part of this alliance, Zippo will receive a variety of sponsorship entitlements during the 2010-2011 NBA season, including: television-visible courtside signage during NETS home games, advertising time during local radio broadcasts of NETS games and advertising on the NETS’ English and Russian official team Web sites. “We’re incredibly excited to kick off a sponsorship program with the world-renowned New Jersey NETS,” said David Warfel, Director of Global Marketing, Zippo Manufacturing Company. “Basketball is a sport which embraces endurance and vitality, both of which are at the heart of our brand. We are confident that this partnership will undoubtedly contribute to both organizations’ success and continued growth.” “This is a perfect alignment of two exciting brands with global objectives,” said ...