Zippo in Alliance with New Jersey Nets

Zippo, maker of the world famous windproof lighter with the Lifetime Guarantee, proudly announces that it has formed a multi-faceted sponsorship alliance with New Jersey NETS Basketball.

As part of this alliance, Zippo will receive a variety of sponsorship entitlements during the 2010-2011 NBA season, including: television-visible courtside signage during NETS home games, advertising time during local radio broadcasts of NETS games and advertising on the NETS’ English and Russian official team Web sites.

“We’re incredibly excited to kick off a sponsorship program with the world-renowned New Jersey NETS,” said David Warfel, Director of Global Marketing, Zippo Manufacturing Company. “Basketball is a sport which embraces endurance and vitality, both of which are at the heart of our brand. We are confident that this partnership will undoubtedly contribute to both organizations’ success and continued growth.”

“This is a perfect alignment of two exciting brands with global objectives,” said NETS CEO Brett Yormark. “We are thrilled that such a respected company as Zippo recognizes the powerful opportunities that exist today as a NETS partner, not only internationally, but in the No. 1 media market in the world.”

In addition to manufacturing windproof pocket lighters, Zippo also offers a full range of products designed to enhance the lifestyle of today’s outdoor enthusiast. Zippo’s award-winning Outdoor Line is built with the same quality and durability that is integral to the brand. Rugged enough to stand up to any condition year-round, the products are tailored to a range of outdoor activities, including camping, hiking, hunting and barbecuing. Products featured in the Outdoor Line include: Zippo’s Flex Neck Utility Lighter, Outdoor Utility Lighter (OUL®), Windproof Lighter, Hand Warmer, Emergency Fire Starter Kit and Campfire Starter Cedar Pucks.

For more information about the Outdoor Line, visit http://www.zippo.com/products/zippo-outdoor.aspx.