Zippo on 'The Today Show'
From Zippo:
On February 11, a TV crew from NBC news visited Bradford to file a story about Zippo and how the company is performing in the current business environment. Zippo officials learned late Friday evening that the segment is scheduled to air on one of the Weekend Today Show editions, either this morning or Sunday morning.
The feature covers the longevity of the Zippo brand and the extensive variety of designs Zippo produces on its famous windproof lighter. It also showcases the Zippo Repair Clinic and the fact that as long as Zippo lighters are backed by a lifetime guarantee, there will always be jobs at Zippo to repair lighters.
The reporter, Jeff Russen, and producer, Carla Marcus, interviewed several Zippo employees including Zippo Chairman George Duke. According to Zippo marketing communications manager, Pat Grandy, "Zippo was very pleased to host the news reporters from one of the nation's largest broadcast news organizations. It is a nice spotlight on both our company and Bradford." This report follows another national news story about Zippo that aired on NPR radio in December.
Grandy also said that NBC News advised that the Zippo segment is slated to run this weekend but there is always the chance that major national news could bump the story from the schedule. Weekend Today airs on WGRZ Channel 2 from 7-8:30 am on Saturdays and from 8-9 am on Sundays.
On February 11, a TV crew from NBC news visited Bradford to file a story about Zippo and how the company is performing in the current business environment. Zippo officials learned late Friday evening that the segment is scheduled to air on one of the Weekend Today Show editions, either this morning or Sunday morning.
The feature covers the longevity of the Zippo brand and the extensive variety of designs Zippo produces on its famous windproof lighter. It also showcases the Zippo Repair Clinic and the fact that as long as Zippo lighters are backed by a lifetime guarantee, there will always be jobs at Zippo to repair lighters.
The reporter, Jeff Russen, and producer, Carla Marcus, interviewed several Zippo employees including Zippo Chairman George Duke. According to Zippo marketing communications manager, Pat Grandy, "Zippo was very pleased to host the news reporters from one of the nation's largest broadcast news organizations. It is a nice spotlight on both our company and Bradford." This report follows another national news story about Zippo that aired on NPR radio in December.
Grandy also said that NBC News advised that the Zippo segment is slated to run this weekend but there is always the chance that major national news could bump the story from the schedule. Weekend Today airs on WGRZ Channel 2 from 7-8:30 am on Saturdays and from 8-9 am on Sundays.
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