Chapter by UPB Professor Published

A chapter written by Dr. Philippe van Berten, assistant professor of business management and marketing at the University of Pittsburgh at Bradford, has been published in a new book about the emerging field of knowledge management.

The chapter, “Market Information Knowledge: A Systemic Model for Customer Knowledge Management Which Changes the Enterprise Structure,” appears in “In Search of Knowledge Management.”

Knowledge management is a new trend in marketing that allows companies to make the best use of information gathered and stored in large databases.

Van Berten’s chapter develops a model of how companies can use database information gathered through customer loyalty program such as shopper cards for maximum effect on social networks.

He has also contributed chapters on knowledge management to “Management & Knowledge Engineering” and “Guiding Principles to Knowledge-Centric Enterprise Engineering & Management,” both published in 2008.

Van Berten has worked in the bank and insurance sector in both France and the United States. He created SOLETEC-Paris, a think tank focused on marketing applications for research, and was chief executive officer of ACFP, an agency of international trade based in Paris.

He is also a wine trade sector consultant. Van Berten and his wife, Christine, live in Bradford and have an adult son.