Toys"R"Us CEO to Speak
Monday at St. Bonaventure

By Liz Wordelmann
SBU ’10


Gerald L. Storch, chairman and CEO of Toys“R”Us, will discuss creating a successful business at 2:30 p.m. Monday, May 3, at St. Bonaventure University.

The presentation will be held on campus in Dresser Auditorium of the John J. Murphy Professional Building. The talk is a part of the School of Business’s Visiting Executive Series and is free and open to the public.

Storch’s brother, Dr. Henry Storch, M.D., is a cardiovascular disease physician at Olean General Hospital.

“We are pleased to welcome Mr. Storch to St. Bonaventure and look forward to learning about the business strategy he has established to position the company for success over the long term, as well as the key initiatives he and his team have implemented over the last few years to achieve business growth,” said Dr. John Watson, dean of the School of Business.

Storch joined Toys“R”Us Inc. as chairman and CEO in 2006 and has been responsible for leveraging the strength of the brand and positioning the global franchise for growth over the long term.

During his tenure at the company, Storch has developed and led his team to execute an overall business strategy to maintain and enhance the company’s position as the leading toy and baby products authority, gain market share and create a differentiated shopping experience.

Part of Storch’s strategy has included the creation and openings of new store formats, including the “R” Superstore and side-by-side concepts, which combine Toys“R”Us and Babies“R”Us under one roof.

In addition, in 2009, he initiated and oversaw the successful acquisitions of other leading brands in the toy industry, including the legendary FAO Schwarz, eToys.com, KB Toys, babyuniverse.com and Toys.com.

A retail veteran with more than 20 years’ experience, Storch joined Toys“R”Us from Target Corp., where he served as vice chairman. In his 12 years at Target, he was instrumental in the development and growth of the SuperTarget grocery strategy and target.com.

He holds bachelor’s, law and MBA degrees from Harvard University and was a partner at McKinsey & Company, specializing in retail and financial services before beginning at Target in 1993.

Toys“R”Us Inc. sells merchandise in more than 1,550 stores, including 849 Toys“R”Us and Babies“R”Us stores in the United States, and more than 700 international stores in 33 countries, consisting of both licensed and franchised stores.

Headquartered in Wayne, N.J., Toys“R”Us employs approximately 70,000 associates worldwide.

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