Zippo 'Stars' in New Movie

Zippo, is celebrating its starring role in Lionsgate’s newest thriller Buried by sponsoring the movie’s premiere and after-party in New York today.

Buried, which Lionsgate will release in select theaters on September 24 and wide on October 8, stars Ryan Reynolds as a truck driver and family man who wakes up six feet underground, buried alive inside a coffin with no idea of who put him there or why. Buried with only a cell phone and a Zippo lighter, his contact with the outside world and ability to piece together clues that could help him discover his location are maddeningly limited.

The lighter featured in the film is a stock windproof Zippo lighter with a Street Chrome finish. In commemoration of the film, Zippo recently produced several lighters with the Buried theme which are destined to be highly prized by collectors. The Buried-branded Zippo lighters will be distributed to attendees of the Buried premiere after-party.

“Buried is a guaranteed to keep audiences at the edge of their seats and we’re thrilled to be central to that suspense,” said David Warfel, Zippo Director of Global Marketing “The Zippo lighter has been Hollywood’s go-to lighter and a favorite among celebrities for over 60 years.”

More than 75 years since its inception, the Zippo lighter still lands some Hollywood roles that aging stars only dream of. Its good looks, style, dependability and trademark “click” put the Zippo lighter on Hollywood's “A” list for over 1,200 productions, ranging from the classics to current releases, including Casablanca, Gran Torino, WALL-E, Die Hard and now Buried.

Buried is a Versus Entertainment production in association with The Safran Company and Dark Trick Films, a Rodrigo Cortes film. Zippo is working to arrange for a showing of Buried at the Main Street Movie House later this fall. For more information on the film, visit the http://experienceburied.com.

About Buried

Paul Conroy is not ready to die.

But when he wakes up six feet underground with no idea of who put him there or why, life for the truck driver and family man instantly becomes a hellish struggle for survival. Buried with only a cell phone and a Zippo lighter, his contact with the outside world and ability to piece together clues that could help him discover his location are maddeningly limited. Poor reception, a rapidly draining battery, and a dwindling oxygen supply become his worst enemies in a tightly confined race against time, fighting panic, despair and delirium, Paul has only ninety minutes to be rescued before his worst nightmare comes true.


Pictured, actor Ryan Reynolds as Paul Conroy buried in a casket with his Zippo lighter. Custom Zippo lighter produced for the world premier of the film Buried.
Photos courtesy of Zippo