Altoona Changing Its Name -- Kind Of
The city of Altoona has, agreed to sell its naming rights to a documentary filmmaker for $25,000.
So, for 60 days, beginning on April 27, Altoona will be called -- “Pom Wonderful Presents the Greatest Movie Ever Sold.”
The filmmaker is Morgan Spurlock, best known for the movie “Super Size Me,” in which he ate nothing but McDonald’s food for a month. “Pom Wonderful Presents The Greatest Movie Ever Sold” is about product placement in movies. Pom Wonderful is a juice maker that paid to be in the title of the film, which opens April 22.
Altoona Mayor Bill Schirf says, “Clearly, the people of Altoona have a sense of humor … and an asking price.”
For more information go to MorganSpurlock.com
So, for 60 days, beginning on April 27, Altoona will be called -- “Pom Wonderful Presents the Greatest Movie Ever Sold.”
The filmmaker is Morgan Spurlock, best known for the movie “Super Size Me,” in which he ate nothing but McDonald’s food for a month. “Pom Wonderful Presents The Greatest Movie Ever Sold” is about product placement in movies. Pom Wonderful is a juice maker that paid to be in the title of the film, which opens April 22.
Altoona Mayor Bill Schirf says, “Clearly, the people of Altoona have a sense of humor … and an asking price.”
For more information go to MorganSpurlock.com
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