Zippo Cancels Zippo Fest
Zippo has cancelled its inaugural Zippo Fest – a music-themed event planned for July 18.
Mark Paup, Zippo's vice president of sales and marketing, says in recognition of the serious economic situation, the company wants to tightly manage and allocate its marketing resources for greater sales impact.
"Our focus is on driving sales and revenue growth for maximum return," he says. "Therefore, we feel it is in our best interest to cancel the event."
Paup noted that despite the downturn, the Zippo brand remains strong and other elements of the company's 2009 marketing program remain as planned.
Mark Paup, Zippo's vice president of sales and marketing, says in recognition of the serious economic situation, the company wants to tightly manage and allocate its marketing resources for greater sales impact.
"Our focus is on driving sales and revenue growth for maximum return," he says. "Therefore, we feel it is in our best interest to cancel the event."
Paup noted that despite the downturn, the Zippo brand remains strong and other elements of the company's 2009 marketing program remain as planned.
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