Zippo, Kwik Fill Sponsoring Ambrose

Zippo and Kwik Fill/Red Apple will be sponsoring NASCAR Sprint Cup Series driver Marcos Ambrose in the Zippo 200 NASCAR Nationwide Series race August 7 at Watkins Glen International.

The companies will share joint sponsorship of the #47 Kwik Fill / Zippo Toyota in Ambrose’s only Nationwide appearance this year. Ambrose posted back-to-back Zippo 200 Nationwide Series wins in 2008 and 2009.

Zippo, title sponsor of the Zippo 200 Nationwide Series race at Watkins Glen since 2005, is very excited to have the opportunity to partner with Kwik Fill / Red Apple. “When Kwik Fill approached us about co-sponsoring a car driven by Marcos Ambrose, we knew it was a great fit,” said Zippo President and CEO Greg Booth. “Not only is Marcos Ambrose an accomplished race car driver, but the co-branding opportunity with Kwik Fill opened the door to putting Zippo lighters in over 100 of their stores in the Pennsylvania, New York, Ohio tri-state area. To see Marcos bring the car home to Victory Lane sporting the Zippo and Kwik Fill brands would be especially sweet.”

Lance Pangborn, Kwik Fill’s Director of Advertising couldn’t be more thrilled. “This partnership provides an unprecedented opportunity for Zippo and Kwik Fill to connect with our consumers, drive sales and strengthen our brands by leveraging the brand building power of NASCAR. We are very excited to have the opportunity to partner with Zippo and JTG Daugherty Racing as a first time NASCAR team sponsor,” stated Pangborn.

e-mail from Zippo

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