Zippo Launches Virtual Support System for
Owners of Lost Lighters

In response to the thousands of messages received from forlorn owners of lost Zippo lighters, the eponymous maker of iconic windproof lighters today announces the launch of www.ShareThePain.com.

Through this new online community consumers can interact with the brand and share the sadness of having to live without their Zippo lighters. Losing a Zippo lighter is exceedingly common, and it takes an emotional toll. A recent survey by Zippo found that 68 percent of Zippo lighter owners in the United States have lost their lighter.

Complete details can be found here: http://www.multivu.com/mnr/7161251-zippo-launches-online-community-for-owners-of-lost-lighters-sharethepain

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